These are meta tags that control how your page looks when it’s shared on social media — like Facebook, X (Twitter), LinkedIn, WhatsApp, etc.
They don’t affect SEO directly, but they strongly affect click-through rates by influencing how attractive your links appear in social feeds.
🔹 Open Graph Tags (OG tags – for Facebook, LinkedIn, WhatsApp, etc.)
Originally created by Facebook, but widely used across platforms.
These define:
| OG Tag | What It Does |
|---|---|
og:title | The title of your content when shared |
og:description | A short summary under the title |
og:image | The preview image (should be at least 1200×630 px) |
og:url | The canonical URL of the content |
og:type | The type of content (e.g., article, website, video) |
og:site_name | Name of the site (optional) |
🔹 Twitter Cards
Twitter has its own tags but supports OG fallback.
Two main types:
summary→ Basic card with title, description, and thumbnailsummary_large_image→ Bigger image format, more visual impact (most commonly used today)
✅ Why This Matters:
- Makes your shared links look professional and polished
- Increases click-through rates on social
- Prevents ugly previews with wrong images, weird text, or missing data
- Some AI tools also glance at OG tags for summaries