Here’s a glossary of all the tech terms from the Service Silver, Gold and Platinum Packages by alphabetic order:
Alt text – A description added to images for accessibility and SEO.
Canonical URL – A tag that tells search engines which version of a page is the main one.
Call-to-action (CTA) – A button or phrase encouraging visitors to take action (e.g., “Book Now,” “Contact Us”).
Crawlability – How easily search engines can read and navigate your site.
Entities – Specific people, places, products, or concepts that help search engines understand exactly what a page is about.
Google Analytics – A free tool that tracks website visitors and their behavior.
Google Business Profile – Google’s free business listing (formerly Google My Business) that powers Google Maps and local search.
Google Search Console – A free tool that shows how your site appears in Google search and alerts you to issues.
Heading structure (H1, H2, H3) – The hierarchy of headings on a page that organizes content for SEO.
HTTPS – A secure version of your website (shows the padlock icon). Google prefers secure sites.
Image compression – Reducing image file size so pages load faster without losing quality.
Indexing / De-indexing – Adding or removing pages from Google’s search results.
Internal linking – Links that connect pages within your own website.
Knowledge Base (KB) – A section of your site with short, focused articles answering common questions and defining key terms.
llms.txt – A special file that tells AI tools which pages they can use as references.
LocalBusiness schema – Code that tells Google and AI tools details about your business (name, address, hours, services).
Meta description – The short summary that appears under a page’s title in Google search results.
Minification – Removing unnecessary code to make pages load faster.
Mobile usability – How easy your site is to use on phones and tablets.
NAP (Name, Address, Phone) – Your business’s contact info. It must be identical everywhere (site, Google, directories).
Open Graph tag – Code that controls how your page preview looks when shared on social media.
Redirects – Ways to send visitors from an old URL to a new one (important if pages are removed or renamed).
Schema / Structured Data – Code that helps search engines and AI understand page content (e.g., FAQs, reviews).
Semantic SEO – Organizing and writing content so search engines and AI can easily understand topics and relationships.
Sitemap – A file that lists all important pages of your site for search engines.
Title tag – The clickable title that appears in search results.
Trust signals – Elements like reviews, testimonials, certifications, or logos that show credibility.