What it is:
The part of your content that makes people stop and think “This is for me.” It connects your work to real needs, local rhythms, cultural language, and timing.
Why it matters:
Without relevance, content floats. With it, it lands — and becomes useful, memorable, shareable.
Real-world parallel:
Like the difference between a generic flyer and a note pinned to your neighborhood board that names your street.
Related KB Entries:
Content Form, Meaning Bridge, Relevance Layer, Border Knowledge, Area of Incumbence, Form–Meaning Duality
Related Blog Posts: