NAP is an acronym for: Name, Address and Phone. Having a consistent NAP across platforms is very relevant for your business authority when it comes to AI search.
AI tools pull from multiple sources:
- Your website → For structured info and service details.
- Google Business Profile → For location, reviews, hours.
- Social media profiles → For legitimacy, recent updates, and tone.
- Other citations/directories → For consistency (name, address, phone).
If your Facebook/Instagram info matches your website and GBP, it reinforces trust signals.
Inconsistent info (like different phone numbers, addresses, or branding) weakens those signals—AI might not “connect the dots” that all those profiles belong to the same business.
NAP coherence across platforms helps both SEO and AI-driven answers.