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In today’s AI-powered search landscape, being visible on Google is just the beginning. Tools like ChatGPT, Perplexity.ai, and Siri are now sources of information for users — and they rely on a mix of traditional indexing and alternative data sources. Here’s where and how to make your site more accessible to these systems.

Platforms That Matter for AI Visibility

1. Google

  • Why it matters: Many AI tools, including ChatGPT (with browsing) and Perplexity, rely heavily on Google’s index.
  • How to submit:
    • Use Google Search Console.
    • Submit your sitemap (usually at yoursite.com/sitemap_index.xml).
    • Monitor indexing and fix crawl errors.

2. Bing

  • Why it matters: Bing powers certain versions of ChatGPT search and Siri integrations.
  • How to submit:
    • Use Bing Webmaster Tools.
    • Submit your sitemap.

3. Perplexity.ai

  • Why it matters: Perplexity shows real-time web sources in its answers and often cites sites directly.
  • How to be visible:
    • Ensure your site is crawlable.
    • Keep a public sitemap.
    • Avoid blocking bots via robots.txt.

4. You.com

  • Why it matters: Another AI-enhanced search engine that pulls content from the open web.
  • How to be visible:
    • Make sure your site is indexable by Google and Bing.
    • Structured content and schema markup help.

5. Wolfram Alpha

  • Why it matters: For technical, scientific, or numerical data.
  • How to submit:

Summary: What You Should Actually Do

PlatformAction
GoogleSubmit sitemap via Search Console
BingSubmit sitemap via Bing Webmaster Tools
Perplexity.aiEnsure your site is crawlable; avoid bot blocking
You.comBe well-indexed by Google/Bing; use schema markup
Wolfram AlphaSubmit structured data (if relevant to your niche)

✨ Pro Tips

  • Keep your robots.txt open to bots from Google, Bing, and AI tools.
  • Use HTTPS (SSL) and structured data to boost trust and discoverability.
  • Monitor crawl errors regularly using Google Search Console and Bing tools.
  • For local businesses, ensure listings on Apple Maps, Yelp, and Bing Places.
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