In today’s AI-powered search landscape, being visible on Google is just the beginning. Tools like ChatGPT, Perplexity.ai, and Siri are now sources of information for users — and they rely on a mix of traditional indexing and alternative data sources. Here’s where and how to make your site more accessible to these systems.
Platforms That Matter for AI Visibility
1. Google
- Why it matters: Many AI tools, including ChatGPT (with browsing) and Perplexity, rely heavily on Google’s index.
- How to submit:
- Use Google Search Console.
- Submit your sitemap (usually at
yoursite.com/sitemap_index.xml
). - Monitor indexing and fix crawl errors.
2. Bing
- Why it matters: Bing powers certain versions of ChatGPT search and Siri integrations.
- How to submit:
- Use Bing Webmaster Tools.
- Submit your sitemap.
3. Perplexity.ai
- Why it matters: Perplexity shows real-time web sources in its answers and often cites sites directly.
- How to be visible:
- Ensure your site is crawlable.
- Keep a public sitemap.
- Avoid blocking bots via
robots.txt
.
4. You.com
- Why it matters: Another AI-enhanced search engine that pulls content from the open web.
- How to be visible:
- Make sure your site is indexable by Google and Bing.
- Structured content and schema markup help.
5. Wolfram Alpha
- Why it matters: For technical, scientific, or numerical data.
- How to submit:
- Submit factual datasets or structured knowledge at Wolfram’s site.
Summary: What You Should Actually Do
Platform | Action |
---|---|
Submit sitemap via Search Console | |
Bing | Submit sitemap via Bing Webmaster Tools |
Perplexity.ai | Ensure your site is crawlable; avoid bot blocking |
You.com | Be well-indexed by Google/Bing; use schema markup |
Wolfram Alpha | Submit structured data (if relevant to your niche) |
✨ Pro Tips
- Keep your
robots.txt
open to bots from Google, Bing, and AI tools. - Use HTTPS (SSL) and structured data to boost trust and discoverability.
- Monitor crawl errors regularly using Google Search Console and Bing tools.
- For local businesses, ensure listings on Apple Maps, Yelp, and Bing Places.